The Importance of Geo-Targeting for Online Publishers
What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically?
Search Results for: native advertising
News Highlights: Facebook Introduces Personal Assistant Called ‘M’ to 1 Billion Users
It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you.
Branded Video Content and Video Ads: Is it all the same?
You knows that it’s coming.
The video age has arrived and it’s going to take the advertising industry by storm. The report from Cisco Visual Network Index shows that video consumption will take over most internet traffic, reaching more than 69% by 2017. And when a message is retained 95% more through video content than regular ads, then it’s clear that the future is bright for video advertising.
5 Ways Publishers Are Annoying Users (And How To Solve It)
Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.
6 Ways Publishers Can Maximize Bids By Boosting User Engagement
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Interview: Summing Up Digiday Programmatic Summit Europe 2017
Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.
How Google’s Ad Blocker Is Forcing Publishers To Rethink Their Monetization Strategy
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.