Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.
Publishers’ user retention is a big deal. It’s the loyal fans who will keep coming back, click on almost anything you ask them to click, and go on social media to tell their friends to do the same.
Most people don’t understand how images influence user behavior. They think images are just for decoration. But premium publishers know better.
In the last two months, there’s been a lot of buzz about what the biggest issue publishers will face in 2017 will be. The answer? The Facebook threat.