The Challenges of Video Content Monetization

Video content monetization offers a tremendous revenue opportunity to publishers.

According to eMarketer, “[v]ideo is the only subcategory of display ad spending that is growing, as rich media, banner ads and sponsorship all shrink”. In addition, the industry is seeing growth of programmatic video ad buys as a key component of a video monetization strategy.

read more

6 Ways Publishers Can Maximize Bids By Boosting User Engagement

Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.

read more