Advertising solutions that rely on Big Data can still deliver good user experiences. In publishing, the Catch–22 is that readers generally want great quality content but for free. The publishing industry’s solution is ad-supported content which has a pretty simple proposition:
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:
Mobile UX is crucial and it isn’t difficult to see why. Have you read an article today on your mobile phone? Chances are, you have. In fact, chances are, you’re reading this very article on your mobile phone. In 2015 we hit a critical moment in the tech world: time spent on mobile was 51% higher than time spent on desktop (42%).
The 2016 Olympics are approaching and elite athletes from around the world will be traveling to Brazil in hopes of taking home gold. But athletes aren’t the only ones that should be excited. Publishers have benefitted a lot from past Olympics events and can expect tremendous opportunities from the upcoming summer Olympics in August.
Paying careful attention to key advertising trends is a key to success for digital publishers in the age of ad blocking and unlimited free content.
As a digital publisher your main goal is always to get as many people reading your content as possible, but how do you do that? The answer: Make a point of engaging readers.