Our online experience has, overwhelmingly, become a visual experience dominated by the power of images and video. An image, in particular, is a powerful communication medium. Images are highly emotional and engaging. They affect us profoundly. Just consider this recent image that has become an icon of protest action in the United States:
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.
High traffic website monetization is facing a tremendous challenge as social media sites increasingly dominate digital content. Publishers must ask themselves: What can be done to ensure continued high site traffic and revenue increases for publishers in today’s online environment?
Mobile devices are deeply personal and increasingly capable devices. They are always with us, in reach and deeply attuned to our changing contexts. As they have become more capable, we have increasingly resorted to them for information, research, online shopping and when we just want to relax and have some fun.
Advertising solutions that rely on Big Data can still deliver good user experiences. In publishing, the Catch–22 is that readers generally want great quality content but for free. The publishing industry’s solution is ad-supported content which has a pretty simple proposition:
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”: