Publishers’ user retention is a big deal. It’s the loyal fans who will keep coming back, click on almost anything you ask them to click, and go on social media to tell their friends to do the same.
In the last two months, there’s been a lot of buzz about what the biggest issue publishers will face in 2017 will be. The answer? The Facebook threat.
419 million people.
That’s the number of people using ad blocking companies around the world. According to PageFair’s 2016 Mobile Ad Blocking Report, 159 million of these ad blockers are in China, 122 in India, and 14 million are in Europe and North America.
You know you need to figure out how to decrease bounce rate when you face one of the most frustrating experiences a publisher has to deal with – investing a lot of work and resources into your content, only to have visitors click the “back” button after they take a quick glance.
Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:
It’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.