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Categories: Tips and Tools

The 15 Best Resources Publishers And Digital Ad Pros Should Follow

Posted by Zev Newman on January 23, 2017January 24, 2017 Posted in Advertising, Monetization, Tips and Tools

How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?

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How These Images Increase Publishers’ User Retention

Posted by The Imonomy Content Team on January 8, 2017 Posted in Images, Publishing, Tips and Tools

Publishers’ user retention is a big deal. It’s the loyal fans who will keep coming back, click on almost anything you ask them to click, and go on social media to tell their friends to do the same.

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10 Ways Publishers Can Outpace Facebook

Posted by Zev Newman on December 18, 2016December 21, 2016 Posted in Publishing, Tips and Tools

quote about how publishers can outpace facebookIn the last two months, there’s been a lot of buzz about what the biggest issue publishers will face in 2017 will be. The answer? The Facebook threat.

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Top 2017 Ad Blocking Solutions and Trends

Posted by The Imonomy Content Team on November 30, 2016December 13, 2016 Posted in Advertising, Publishing, Tips and Tools

419 million people.

That’s the number of people using ad blocking companies around the world. According to PageFair’s 2016 Mobile Ad Blocking Report, 159 million of these ad blockers are in China, 122 in India, and 14 million are in Europe and North America.

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How To Decrease Bounce Rate & Increase Profits

Posted by The Imonomy Content Team on September 25, 2016 Posted in Publishing, Tips and Tools

You know you need to figure out how to decrease bounce rate when you face one of the most frustrating experiences a publisher has to deal with – investing a lot of work and resources into your content, only to have visitors click the “back” button after they take a quick glance.

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Dmexco 2016 Day 1: Key Takeaways

Posted by Zev Newman on September 14, 2016 Posted in Conferences, Tips and Tools

Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:

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Publishers’ Ad Revenues: Industry Experts Round-up

Posted by Zev Newman on August 3, 2016August 3, 2016 Posted in Advertising, Monetization, Tips and Tools

Jez Walters quote about strategy to improve ad revenuesIt’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.

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