How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?
Categories: Tips and Tools
How These Images Increase Publishers’ User Retention
Publishers’ user retention is a big deal. It’s the loyal fans who will keep coming back, click on almost anything you ask them to click, and go on social media to tell their friends to do the same.
10 Ways Publishers Can Outpace Facebook
In the last two months, there’s been a lot of buzz about what the biggest issue publishers will face in 2017 will be. The answer? The Facebook threat.
Top 2017 Ad Blocking Solutions and Trends
419 million people.
That’s the number of people using ad blocking companies around the world. According to PageFair’s 2016 Mobile Ad Blocking Report, 159 million of these ad blockers are in China, 122 in India, and 14 million are in Europe and North America.
How To Decrease Bounce Rate & Increase Profits
You know you need to figure out how to decrease bounce rate when you face one of the most frustrating experiences a publisher has to deal with – investing a lot of work and resources into your content, only to have visitors click the “back” button after they take a quick glance.
Dmexco 2016 Day 1: Key Takeaways
Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:
Publishers’ Ad Revenues: Industry Experts Round-up
It’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.