In the last two months, there’s been a lot of buzz about what the biggest issue publishers will face in 2017 will be. The answer? The Facebook threat.
What does it take to grow your ad revenues and succeed as a large online publisher? Well, there are the obvious things, like: great content that brings readers back, immense content distribution, and digital ad formats that engage users. But, that’s just half of the story. The other half is ad revenue optimization. It’s what brings your revenues from good to great.
Your website has premium content, a massive readership, and significant revenues. But you know your site could be making even more money. How do you do it?
Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:
Dmexco 2016 is only a few days away and our team can’t wait to head out to Cologne, Germany for one the most exciting conferences of the year. Here’s what we’re looking forward to most:
Looking at recent content recommendation data presents a very positive picture for the advertising format. In this article, I will present some of the most intriguing and essential data publishers should know about content recommendation.