Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
As most publishers know, images on websites have a direct link to website monetization. Images get more people on your site in the first place, increase user engagement while they’re there, and make it easier to encourage readers to take the actions you want them to take. That’s because images correlate with brain processes. It’s how humanity learned to communicate before the invention of written language, and it’s the very first way we still learn to communicate when we’re first born.
Dmexco 2016 is only a few days away and our team can’t wait to head out to Cologne, Germany for one the most exciting conferences of the year. Here’s what we’re looking forward to most:
It’s Valentine’s Day again and we just wanted to wish you a good day from all of us here at imonomy. We hope you are enjoying your day with friends and loved ones. Have a great week ahead.
The holiday season is the best excuse to get together with family and friends, eat a ton, drink a ton, and give thanks for them being a part of your life. Everyone involved in the process of hosting Christmas parties, or Thanksgiving dinners knows that there is a lot of preparation involved in this time of the year. Publishers, we understand that you, too, have a lot of preparations to make for the holidays.
Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.
What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically?