[eBook] Towards A User-Focused Monetization Strategy

Posted by Adi Meiri on June 13, 2017 Posted in Business Development, Miscellaneous, Monetization, User Engagement

Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.

How Images Impact People In Real Life

Posted by The Imonomy Content Team on January 31, 2017 Posted in Images, Miscellaneous

As most publishers know, images on websites have a direct link to website monetization. Images get more people on your site in the first place, increase user engagement while they’re there, and make it easier to encourage readers to take the actions you want them to take. That’s because images correlate with brain processes. It’s how humanity learned to communicate before the invention of written language, and it’s the very first way we still learn to communicate when we’re first born.

Dmexco 2016: What You Should Know

Posted by Zev Newman on September 11, 2016September 18, 2016 Posted in Conferences, Miscellaneous

Dmexco 2016 is only a few days away and our team can’t wait to head out to Cologne, Germany for one the most exciting conferences of the year. Here’s what we’re looking forward to most:

Happy Valentine’s Day!

Posted by Paul Jacobson on February 14, 2016August 24, 2016 Posted in Miscellaneous

It’s Valentine’s Day again and we just wanted to wish you a good day from all of us here at imonomy. We hope you are enjoying your day with friends and loved ones. Have a great week ahead.

Holidays: A Publisher’s Guide to Preparing

Posted by Sinead McIntyre on November 30, 2015February 8, 2017 Posted in Miscellaneous, Publishing, Social Marketing, Tips and Tools

The holiday season is the best excuse to get together with family and friends, eat a ton, drink a ton, and give thanks for them being a part of your life. Everyone involved in the process of hosting Christmas parties, or Thanksgiving dinners knows that there is a lot of preparation involved in this time of the year. Publishers, we understand that you, too, have a lot of preparations to make for the holidays.

Black Friday Tips, Insights and Fun

Posted by Paul Jacobson on November 26, 2015January 14, 2016 Posted in Advertising, Miscellaneous

Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.