When it comes to web pages – there is such a thing as love at first sight.

In the fast-moving world that is the web today there is little room for indecision. Web surfers, on the prowl for a product or service, especially in the highly competitive niches will take little or no time to read the content of the page. It makes no difference to them whether the content is the most pertinent, but by just taking a moment or two to scan thoroughly they will discover exactly what they’re looking for.

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