You might be wondering where the time has gone, but we are already over half way into the year. Yes, it’s that time already to really analyze your efforts over the past 6 months and see how you can go forward in the last half of the year.
If you haven’t been hiding in a cave for the last month, you should’ve have heard about the upcoming Google update that’s happening tomorrow. If you didn’t know, it’s concerning websites, mobile responsiveness and SEO. There IS a reason SEO leaders have quickly coined it ‘Mobilegeddon’; this change is predicted to have a greater impact than the Panda or Penguin updates.
Content marketing is a big part of running a business nowadays, however this also means it can take up a lot of time and effort. You and I already know to well that online publishers, business owners and content marketers are constantly looking for ways to improve their online marketing efforts, without having to work like the Israelites in ancient Egypt. With this in mind, we have put together the best content marketing tools that will help you work smarter, not harder.
The only post you need in order to be ready for 2015 SEO trends…
Prepare for the following:
1. A review on what we had in SEO last year
2. My expectations for next year and what I think about every expectation
First there was blogging, and then ICQ, Messenger, Facebook, Twitter, and Instagram, and Vine… well, you get the idea. Few people would deny that social media plays an extremely important role in content marketing. But some are so intent on being ahead of the curve, catching the next social media wave, that they’ve neglected their blogs—and blogs remain the foundation for building a strong online presence.
It’s quite a story as you might imagine
In early June this year I decided that it was about time to start a new project in the office, I called it the “Everyone Must Share” project. The idea behind this was that everyone in the office would join the efforts of sharing our Facebook and Blog posts with all their network. Luckily for me everyone at imonomy is a team player, even our investors and CEO are always liking, sharing and tweeting everything I post. After one week it was clear to me that the eventual problem was not convincing my friends here in the office to participate, the problem was that they just didn’t have the time to share our content.
Creating a brand identity that appeals to your audience and broadcasting it is hard work. One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should. However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.