Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Categories: Business Development
Articles about the business side of a publishing or advertising business.
How To Prevent Employee Burnout When Your Company Grows
If employee burnout is not one of your top priorities, then it should be. Especially when your company is expanding.
3 Tips For Building Great Business Relations
It’s no secret that one of the keys to building a successful business is developing successful business relationships. While most companies focus the majority of their efforts on developing “the product”, Business Development is a fundamental element that will keep any cooperation afloat. Building great business relationships can be hard, and maintaining them can be even harder. Regardless, it is important to get your company’s name out there and never stop adding contacts to your list of connections. In order to help you jumpstart your Business Development strategy, we’ve put together a list of the 3 most important tips for building successful business relationships.
The Importance of Localizing Your Marketing and Advertising Efforts
Creating a brand identity that appeals to your audience and broadcasting it is hard work. One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should. However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.
5 Winning Tips For Sending A Perfect Cold Email
Sending cold emails is one of the cheapest ways to directly increase one’s network, and has one of the lowest barriers to entry.
You don’t need to know the right people or have the right job, or go to the right restaurants or golf courses. You don’t need to live in the right neighborhood, or even in the same country. So why don’t more people do it? There are several reasons:
How to Never Give Up on Your Startup
It’s 8 PM and you just threw your laptop bag on the couch. Exhausted would be an understatement for describing your current state of mind.
What’s next on the evening’s itinerary? Perhaps a quick shower so that you only miss a few minutes of the latest news headlines, or rather, a long bath to help you forget some of your day’s useless meetings. Either way, not many hours stand between you and tomorrow’s daily grind.
An Expert’s Guide to a Successful Conference
Conferences are an excellent opportunity to network, learn, and interact with a specific industry or field.
But for a newbie on the scene, these larger than life mingling events can be overwhelming, and with so much going on in such a short period of time prioritizing and time management are key. Not too long ago, I was a conference new goer, and have since been around the circuit enough times to considered myself a seasoned pro. As I started attended more and more conferences, I began to perfect the art of conference going and preparation. Suffice it to say, the key to a successful conference is in the prep work.