Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.
How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?
It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.
Your website has premium content, a massive readership, and significant revenues. But you know your site could be making even more money. How do you do it?
Top online news publishers work hard. They must be the first to report stories, or their competitors will get enough impressions to leave them behind. And there are a lot of stories to uncover and share. They must provide an interesting angle, some great interpretation – and that’s not even enough.
Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands: