Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.
How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?
It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.