Top Online News Publishers: Best Practices

top online news publishers quoteTop online news publishers work hard. They must be the first to report stories, or their competitors will get enough impressions to leave them behind. And there are a lot of stories to uncover and share. They must provide an interesting angle, some great interpretation – and that’s not even enough.

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Content Monetization – Seeing The Whole Picture

Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.

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Why Publishers Embrace Programmatic Advertising

Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.

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