Your website has premium content, a massive readership, and significant revenues. But you know your site could be making even more money. How do you do it?
Top online news publishers work hard. They must be the first to report stories, or their competitors will get enough impressions to leave them behind. And there are a lot of stories to uncover and share. They must provide an interesting angle, some great interpretation – and that’s not even enough.
Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:
Looking at recent content recommendation data presents a very positive picture for the advertising format. In this article, I will present some of the most intriguing and essential data publishers should know about content recommendation.
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.
High traffic website monetization is facing a tremendous challenge as social media sites increasingly dominate digital content. Publishers must ask themselves: What can be done to ensure continued high site traffic and revenue increases for publishers in today’s online environment?