The Challenges of Video Content Monetization

Video content monetization offers a tremendous revenue opportunity to publishers.

According to eMarketer, “[v]ideo is the only subcategory of display ad spending that is growing, as rich media, banner ads and sponsorship all shrink”. In addition, the industry is seeing growth of programmatic video ad buys as a key component of a video monetization strategy.

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6 Ways Publishers Can Maximize Bids By Boosting User Engagement

Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.

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How Publishers Can Realize The Power Of Images

Our online experience has, overwhelmingly, become a visual experience dominated by the power of images and video. An image, in particular, is a powerful communication medium. Images are highly emotional and engaging. They affect us profoundly. Just consider this recent image that has become an icon of protest action in the United States:

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Why Publishers Embrace Programmatic Advertising

Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.

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