Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.
Rumors of social media engagement’s demise are greatly exaggerated. Social media engagement’s importance is obvious to anyone who understands how social media works and its potential for businesses.