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Author: Paul Jacobson

Your Introduction To Programmatic Advertising Technologies

Posted by Paul Jacobson on May 21, 2015March 21, 2016 Posted in Advertising, Case Studies, Publishing, Tips and Tools

Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.

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Programmatic Advertising in a Nutshell – part 3

Posted by Paul Jacobson on April 20, 2015March 21, 2016 Posted in Advertising, Publishing

This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.

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Programmatic Advertising in a Nutshell – Part Two

Posted by Paul Jacobson on March 16, 2015March 21, 2016 Posted in Advertising, Case Studies, Tips and Tools

This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.

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Programmatic Advertising in a Nutshell – Part One

Posted by Paul Jacobson on March 1, 2015March 21, 2016 Posted in Advertising, Tips and Tools

This is the first of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The second and third parts are also available.

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Blogging in a programmatic world

Posted by Paul Jacobson on February 12, 2015January 14, 2016 Posted in Advertising, Tips and Tools

How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.

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Why Social Media Engagement is Essential

Posted by Paul Jacobson on January 26, 2015January 14, 2016 Posted in Publishing, Social Marketing

Rumors of social media engagement’s demise are greatly exaggerated. Social media engagement’s importance is obvious to anyone who understands how social media works and its potential for businesses.

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