In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative ad product that you, as an ad network, can add to your portfolio of ads products to help your publishers earn better returns: in-image ads.
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.
This is the first part of a two part article series introducing ad networks, like you, to in-image advertising products and sharing insights into why you simply can’t afford not to include them in your advertising product portfolio for your publishers.
Consumers are at war with brands and publishers. Their weapons are content blockers (the new term for “ad blockers”) and their virtually silent resistance is hurting both brands and publishers so much they are scrambling to find ways to make the pain stop. Ad revenue is falling dramatically and a significant source of the drop is the group once heralded as particularly lucrative: Millennials.
Programmatic advertising offers publishers the opportunity to present more relevant ads to users from a wider variety of advertisers who are paired with publishers through the elements of ad exchanges. The flipside is that publishers’ websites have to track users for their many advertisers and this has an impact on site load times and usability.
If you are a blogger or have your own site, your site may be one of over 200,000,000 websites powered by WordPress. WordPress powers roughly 24% of all websites on the Web today (including this one) and it is currently the most popular website content management platform.
Meet Our Team
Meet our team! You have seen our team grow almost weekly with each Facebook update showing our new arrivals. Today, as we prepare to move to new, larger offices, we are beginning a new initiative to introduce you to the people who work to improve your experience of our services, grow your advertising revenue and help build imonomy into an even more effective in-image advertising company.