If Adobe’s latest reports (parts 1 and 2) on its study of the State of Content in six Western countries is anything to go by, marketers have new rules for successful engagement in the coming years. That is mixed news for marketers because it may necessitate a complete shake-up of your content marketing strategies. Don’t worry, these can be good news for you, if you are creative and can see the potential.
Imagine you could immerse consumers in your product and literally let them see themselves wearing an outfit or in a refurnished home? Two exciting technological trends are going to revolutionize advertising and make ads more personal and engaging than they have ever been: augmented reality and virtual reality.
Thanksgiving is about to begin and turkeys across North America are being defrosted, basted and cooked as you read this. For marketers and advertisers, that is just the appetizer before Black Friday kicks on as all that food is digesting the next day. Here is a round-up of some Black Friday fun, tips and recommendations to sweeten the holiday weekend.
This is a guest post by Vishveshwar Jatain who is a content strategist at AdPushup, an ad tech company that helps online publishers optimize the ad revenue generated from their existing ad setup using advanced automated A/B testing and without having any knowledge of coding. You can find him on Twitter or LinkedIn.
I’m a big Star Wars fan (and, I’m proud to admit, a Star Trek fan too) and with “The Force Awakens” starting in about a month, I thought it would be fun to see how advertisers are using the Force to create fun and engaging ads. On the one hand these are entertaining and, on the other, illustrate how some creative thinking and insight into your consumers can lead to unmissable ads. Here are some of my favorite Star Wars ads:
Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately for publishers, the current option, known as “waterfalling”, has proven to be inefficient and can leave a lot of inventory unfilled. That means less revenue and indirectly contributes to the mess publishers and advertisers are in today with too many bad ads splattered across the web in an effort to keep businesses afloat.
Our take on CoSchedule
Our marketing team is growing rapidly and we needed a service that enables us to plan our content and seamlessly post updates across multiple social media platforms and user profiles. After exploring a couple options, we turned to CoSchedule and started a trial with them. It didn’t take long for the team to take to the new service and incorporate it into our publishing and sharing workflows.