Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.
How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?
419 million people.
That’s the number of people using ad blocking companies around the world. According to PageFair’s 2016 Mobile Ad Blocking Report, 159 million of these ad blockers are in China, 122 in India, and 14 million are in Europe and North America.
What does it take to grow your ad revenues and succeed as a large online publisher? Well, there are the obvious things, like: great content that brings readers back, immense content distribution, and digital ad formats that engage users. But, that’s just half of the story. The other half is ad revenue optimization. It’s what brings your revenues from good to great.
Your website has premium content, a massive readership, and significant revenues. But you know your site could be making even more money. How do you do it?