6 Top Ad Revenue Optimization Companies For Publishers

ad revenue optimization quoteWhat does it take to grow your ad revenues and succeed as a large online publisher? Well, there are the obvious things, like: great content that brings readers back, immense content distribution, and digital ad formats that engage users. But, that’s just half of the story. The other half is ad revenue optimization. It’s what brings your revenues from good to great.

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Content Monetization – Seeing The Whole Picture

Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.

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Ad-Supported Content Is The Only Viable Option For Publishers

As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:

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