The Challenges of Video Content Monetization

Video content monetization offers a tremendous revenue opportunity to publishers.

According to eMarketer, “[v]ideo is the only subcategory of display ad spending that is growing, as rich media, banner ads and sponsorship all shrink”. In addition, the industry is seeing growth of programmatic video ad buys as a key component of a video monetization strategy.

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6 Ways Publishers Can Maximize Bids By Boosting User Engagement

Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.

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How Images Impact People In Real Life

As most publishers know, images on websites have a direct link to website monetization. Images get more people on your site in the first place, increase user engagement while they’re there, and make it easier to encourage readers to take the actions you want them to take. That’s because images correlate with brain processes. It’s how humanity learned to communicate before the invention of written language, and it’s the very first way we still learn to communicate when we’re first born.

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