You know you need to figure out how to decrease bounce rate when you face one of the most frustrating experiences a publisher has to deal with – investing a lot of work and resources into your content, only to have visitors click the “back” button after they take a quick glance.
Our team had a great first day at Dmexco 2016 and we learned a lot. Here are a few key insights from day-one:
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:
Dmexco 2016 is only a few days away and our team can’t wait to head out to Cologne, Germany for one the most exciting conferences of the year. Here’s what we’re looking forward to most:
Our online experience has, overwhelmingly, become a visual experience dominated by the power of images and video. An image, in particular, is a powerful communication medium. Images are highly emotional and engaging. They affect us profoundly. Just consider this recent image that has become an icon of protest action in the United States:
Looking at recent content recommendation data presents a very positive picture for the advertising format. In this article, I will present some of the most intriguing and essential data publishers should know about content recommendation.
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.