Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.
Google’s plans to build an ad blocker into its popular Chrome web browser could have a dramatic impact on each publisher’s monetization strategy. If the rumors are true, that is.
As most publishers know, images on websites have a direct link to website monetization. Images get more people on your site in the first place, increase user engagement while they’re there, and make it easier to encourage readers to take the actions you want them to take. That’s because images correlate with brain processes. It’s how humanity learned to communicate before the invention of written language, and it’s the very first way we still learn to communicate when we’re first born.
How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?