How do you implement header bidding or RTB on your website? Which monetization solution offers the highest CPMs? What’s the best way to A/B test content, ad units, or ad networks?
Publishers’ user retention is a big deal. It’s the loyal fans who will keep coming back, click on almost anything you ask them to click, and go on social media to tell their friends to do the same.
Most people don’t understand how images influence user behavior. They think images are just for decoration. But premium publishers know better.
In the last two months, there’s been a lot of buzz about what the biggest issue publishers will face in 2017 will be. The answer? The Facebook threat.
It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.
419 million people.
That’s the number of people using ad blocking companies around the world. According to PageFair’s 2016 Mobile Ad Blocking Report, 159 million of these ad blockers are in China, 122 in India, and 14 million are in Europe and North America.
What does it take to grow your ad revenues and succeed as a large online publisher? Well, there are the obvious things, like: great content that brings readers back, immense content distribution, and digital ad formats that engage users. But, that’s just half of the story. The other half is ad revenue optimization. It’s what brings your revenues from good to great.