Even the most inexperienced web marketer will be well aware of the fact that potential clients surfing the Internet do not make it to a particular page and linger there long enough, then the chances of converting that site visitor into a conversion diminishes rapidly.
There is an argument that not only state but insist that company’s marketing a product or service online, that, first and foremost, content is king. While there is little disputing this fact, no matter how much a web designer fills a webpage with cutting edge interesting content, even if it is lovingly embellished with bullet points and sub headlines, to the average web surfer it will still be lacking a vital ingredient, and that is that little touch of color and visual description only an appropriate image will bring.
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