As most publishers know, images on websites have a direct link to website monetization. Images get more people on your site in the first place, increase user engagement while they’re there, and make it easier to encourage readers to take the actions you want them to take. That’s because images correlate with brain processes. It’s how humanity learned to communicate before the invention of written language, and it’s the very first way we still learn to communicate when we’re first born.
Publishers’ user retention is a big deal. It’s the loyal fans who will keep coming back, click on almost anything you ask them to click, and go on social media to tell their friends to do the same.
Most people don’t understand how images influence user behavior. They think images are just for decoration. But premium publishers know better.