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Author: Adi Meiri

[eBook] Towards A User-Focused Monetization Strategy

Posted by Adi Meiri on June 13, 2017 Posted in Business Development, Miscellaneous, Monetization, User Engagement

Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.

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Interview: Summing Up Digiday Programmatic Summit Europe 2017

Posted by Adi Meiri on May 4, 2017May 7, 2017 Posted in Conferences, Monetization, Publishing

Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.

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