Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
We have published a series which we called “Programmatic Advertising in a Nutshell” in three parts which takes you through the differences between direct ad sales models and programmatic ad sales models (in broad terms). Here are all three parts for your convenience:
This first part takes you through the changing display advertising landscape and outlines the limitations of direct ad sales models.
This second part introduces you to the programmatic advertising sales model with a practical example of the technology in action.
In this last part of the series, we take you through various applications of this technology, including a few interesting use cases we see in the near future.
Programmatic technologies are, as we pointed out at the beginning of this roundup, continues to evolve at a rapid pace. We will update you as these technologies grow and change, especially as they are refined and become more effective.
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