The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following:
BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.
It’s Valentine’s Day again and we just wanted to wish you a good day from all of us here at imonomy. We hope you are enjoying your day with friends and loved ones. Have a great week ahead.
Digiday has a great article about a few subreddits that you may not have heard of but which you may want to subscribe to and read.
Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.
The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.