Startling Mobile Ad Blocking Trends In New Report

Startling mobile ad blocking trends have emerged from PageFair’s 2016 ad blocker report titled “Adblocking Goes Mobile” and PageFair’s findings paint a troubling picture of the emerging mobile, ad blocker landscape. At the same time, the data point to possible solutions for publishers as they seek more sustainable revenue models.

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Behind Ars Technica’s Winning User Experience

User experience lessons from the Ad Blocker War are shaping both how publishers monetize their sites and the conversations they have with their readers about this. Successful strategies to address ad blocking are emerging and are typically varied. One of the key lessons is that focusing on the user experience challenges that drive ad blocking in the first place, is an effective strategy for improving ad revenues. I’ll explain how in this article, using a case study of a major US tech publication to illustrate the point.

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Native Advertising Could Succeed As Display Ads Falter

Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The Rise of Native Ads in Digital News Publications” published by the Tow-Knight Centre for Entrepreneurial Journalism in 2015 –

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Why Engagement, Not Scale, Is Critical For Publishers

Engagement, not scale, is becoming the key differentiator between big publishers. According to comScore’s recent “Cross-Platform Future in Focus” report, digital media publishers are growing. About 206 publishers have audiences in excess of 20 million users. Included in those publishers are 21 publishers with audiences approaching 200 million users.

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Meeting The Viewability Threat to Publishers’ Revenue

Viewability is a relatively new term in the online advertising lexicon and it has rapidly becoming a significant factor that determines whether publishers, already under significant pressure to monetize their digital properties, will be able to remain afloat and viable or whether they will lose even more revenue and shut down.

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