We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.
Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content. None of this should come as a surprise to you and we have something that will improve the likelihood of someone reading your content and sharing it even more: cinemagraphs.
As part of my expanded “Ad Blocker Series” of articles, I wrote a case study into the 3 ad blocking strategies publishers are testing. This case study has been published on Business2Community as “A Case Study In Industry Responses To Ad Blocking” and I encourage you to read it, especially if you haven’t finished reading the Ad Blocker Series yet. Here is a preview:
The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus on the key issues so we spent some time exploring the origins of the phenomenon, how the industry is responding to it and what is driving it. The result is our in depth analysis in three parts.
2015 was an exciting year for programmatic advertising in general and in-image advertising, in particular. As the year draws to a close, we took the opportunity to look back at the 7 most popular articles on the imonomy blog based on what interested you most.