In the last week there has been continued talk about the claims that mobile networks will ban advertising on web pages and apps. I don’t know about you, but this threat has yet to prove it has some meat in it. Frankly, I think it’s an insult to publishers that work extremely hard to provide excellent content for people to read for free.
First let me start of by telling you that I had to work with at least 70 different advertisers as a publisher before I realized what are the essential 5 questions a publisher should ask himself.
Sending cold emails is one of the cheapest ways to directly increase one’s network, and has one of the lowest barriers to entry.
You don’t need to know the right people or have the right job, or go to the right restaurants or golf courses. You don’t need to live in the right neighborhood, or even in the same country. So why don’t more people do it? There are several reasons: