In the fast-moving world that is the web today there is little room for indecision. Web surfers, on the prowl for a product or service, especially in the highly competitive niches will take little or no time to read the content of the page. It makes no difference to them whether the content is the most pertinent, but by just taking a moment or two to scan thoroughly they will discover exactly what they’re looking for.
2012 was the year of the Panda as far as Google was concerned, with the search engine giant really putting the pressure on website owners and designers to raise their standards as far as content was concerned. Originally launched in the spring of 2011, Google’s algorithm engineers began to seriously apply the pressure last year with updates and tweaks to existing formulas appearing almost on a monthly basis.
Even the most inexperienced web marketer will be well aware of the fact that potential clients surfing the Internet do not make it to a particular page and linger there long enough, then the chances of converting that site visitor into a conversion diminishes rapidly.
There is an argument that not only state but insist that company’s marketing a product or service online, that, first and foremost, content is king. While there is little disputing this fact, no matter how much a web designer fills a webpage with cutting edge interesting content, even if it is lovingly embellished with bullet points and sub headlines, to the average web surfer it will still be lacking a vital ingredient, and that is that little touch of color and visual description only an appropriate image will bring.
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