What is A/B Testing and Why Should You Care about It?

Why A/B Testing is a Critical Step in Advertisement

Those new to online advertising, whether it is a website, e-commerce store, or service, sometimes oversimplify the purpose of advertising as being nothing more than “exposure”. But advertising, for online professionals, is far more than simple exposure.  In the world of online ads every little change in a banner design is a calculated bet, with the intention to increase conversions and income. Exposure plays a role in that, but exposure alone is simply a strategy and not the end goal. I always strive to provide our clients with the best solutions, and educate them in terms of the best ad design practices. With my help they reach the end goal of displaying to most effective display ads possible.

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The Importance of Localizing Your Marketing and Advertising Efforts

Creating a brand identity that appeals to your audience and broadcasting it is hard work.  One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should.  However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.

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The Best 11 Tools for Managing Your Social Media Activities

Social media presence has become vitally important, and maintaining it has become increasingly complicated as users embrace diverse social media platforms—many bloggers and online publishers find themselves juggling Twitter, Instagram, Facebook, Pinterest, Tumblr, and more.

On top of actually engaging with each of these accounts, they also need to manage them: track interactions and followers, determine the optimal times to post updates and comment, actually update and comment… it can become extremely overwhelming very quickly, and accounts become forgotten, abandoned, or simply evolve into graveyards of out of date content.

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4 WordPress Plugins Every Blog Should Be Using

Like many other online businesses, we also host our blog on WordPress. Here are 4 WordPress Plugins we recommend that you use on your WordPress website.

We have published some amazing content on our blog over the last year and a half, and we are always coming out with new and engaging content. Using WordPress for our blog was a real no-brainier, but the same cannot be said for the Plugins we are running. There is some serious competition in between WordPress Plugins, so we decided to compile the list of 4 plugins we use and the reasons behind our choice.

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An Amazing Guide to Writing Blog Post Titles

The difference between a good blog and a great blog, and between a great blog and an incredible blog, is attention to detail.

Choosing Blog Title

A good blog has:

  • Meaningful content
  • Engaging layout
  • Frequent updates
  • Charismatic tone

A great blog has:

  • Relevant, current, enticing content
  • Immersive layout
  • Up-to-the-minute updates on current information
  • Irresistible personality

Taking it up another notch to craft a truly incredible blog means finessing every detail.  This guide won’t (and really can’t—it would take a novel) explain every detail that needs attention in order to create an incredible reading experience when blogging.  What it will do is guide bloggers in the right direction when it comes to one of the most overlooked details in the industry: blog post titles.

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When it comes to web pages – there is such a thing as love at first sight.

In the fast-moving world that is the web today there is little room for indecision. Web surfers, on the prowl for a product or service, especially in the highly competitive niches will take little or no time to read the content of the page. It makes no difference to them whether the content is the most pertinent, but by just taking a moment or two to scan thoroughly they will discover exactly what they’re looking for.

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