Luminate is shutting down, which means that 10,000 online publishers are in need of an alternative in-image advertising solution. Luminate certainly mastered the art of advertising on images and they will definitely be missed by the publishers that used their service.
Why A/B Testing is a Critical Step in Advertisement
Those new to online advertising, whether it is a website, e-commerce store, or service, sometimes oversimplify the purpose of advertising as being nothing more than “exposure”. But advertising, for online professionals, is far more than simple exposure. In the world of online ads every little change in a banner design is a calculated bet, with the intention to increase conversions and income. Exposure plays a role in that, but exposure alone is simply a strategy and not the end goal. I always strive to provide our clients with the best solutions, and educate them in terms of the best ad design practices. With my help they reach the end goal of displaying to most effective display ads possible.
Creating a brand identity that appeals to your audience and broadcasting it is hard work. One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should. However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.
Social media presence has become vitally important, and maintaining it has become increasingly complicated as users embrace diverse social media platforms—many bloggers and online publishers find themselves juggling Twitter, Instagram, Facebook, Pinterest, Tumblr, and more.
On top of actually engaging with each of these accounts, they also need to manage them: track interactions and followers, determine the optimal times to post updates and comment, actually update and comment… it can become extremely overwhelming very quickly, and accounts become forgotten, abandoned, or simply evolve into graveyards of out of date content.
Like many other online businesses, we also host our blog on WordPress. Here are 4 WordPress Plugins we recommend that you use on your WordPress website.
We have published some amazing content on our blog over the last year and a half, and we are always coming out with new and engaging content. Using WordPress for our blog was a real no-brainier, but the same cannot be said for the Plugins we are running. There is some serious competition in between WordPress Plugins, so we decided to compile the list of 4 plugins we use and the reasons behind our choice.
The difference between a good blog and a great blog, and between a great blog and an incredible blog, is attention to detail.
A good blog has:
- Meaningful content
- Engaging layout
- Frequent updates
- Charismatic tone
A great blog has:
- Relevant, current, enticing content
- Immersive layout
- Up-to-the-minute updates on current information
- Irresistible personality
Taking it up another notch to craft a truly incredible blog means finessing every detail. This guide won’t (and really can’t—it would take a novel) explain every detail that needs attention in order to create an incredible reading experience when blogging. What it will do is guide bloggers in the right direction when it comes to one of the most overlooked details in the industry: blog post titles.
Even the most experienced SEO experts until fairly recently could be accused of not taking the power of images into account when weighing up the potential of a web page to attract audiences.