Content Monetization – Seeing The Whole Picture

Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.

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How Publishers Can Realize The Power Of Images

Our online experience has, overwhelmingly, become a visual experience dominated by the power of images and video. An image, in particular, is a powerful communication medium. Images are highly emotional and engaging. They affect us profoundly. Just consider this recent image that has become an icon of protest action in the United States:

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Why Publishers Embrace Programmatic Advertising

Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.

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