Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The Rise of Native Ads in Digital News Publications” published by the Tow-Knight Centre for Entrepreneurial Journalism in 2015 –
When someone says “native advertising”, what comes to mind for you? You’ll be surprised to learn just how many options the industry has to offer in this category. Native advertising is a powerful medium for both publishers and advertisers and it is growing rapidly. In fact, according to the iab –
Native Advertising is a sub-category within the realm of online advertising, that serves as a matching mechanism to refer to the content’s coherence with other media that might also appear on the platform. Whether you’re an advertiser or publisher, you can definitely benefit from the features that native advertising just by incorporating a few small things in your campaigns.
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.
Paying careful attention to key advertising trends is a key to success for digital publishers in the age of ad blocking and unlimited free content.
Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.
As we naturally evolve, technology around us tends to evolve, too. As an advertiser, you probably notice it more than anyone, simply because you’ve probably had to make some changes with how you go about advertising. Advertising options these days are two-fold: independent advertising, which are the ads you have on your websites, outside of social platforms. Social advertising is the second type of advertising, consisting of social media ads that are integrated into social networks such as Facebook, Twitter and Instagram.