It’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.
Mobile devices are deeply personal and increasingly capable devices. They are always with us, in reach and deeply attuned to our changing contexts. As they have become more capable, we have increasingly resorted to them for information, research, online shopping and when we just want to relax and have some fun.
We have a special post for you today that we haven’t done before: a monetization experts round-up. We will feature insights from some of our top monetization experts in order to help you optimize your site’s revenue potential.
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:
What does the future of online advertising look like? The answer: Ads that you can talk to.
You’ve been looking to travel in August and you see an ad for a hotel in the Caribbean that intrigues you. But you have a few questions: Is there a pool? How much for a room? Is it close to the beach? The ads of the future will answer all of your questions, in seconds. Using artificial intelligence, ads won’t just display information, they will be a conversation.
Viewability is a relatively new term in the online advertising lexicon and it has rapidly becoming a significant factor that determines whether publishers, already under significant pressure to monetize their digital properties, will be able to remain afloat and viable or whether they will lose even more revenue and shut down.
For publishers, ad placement is everything. An ad’s placement on a page and even its design will determine whether a user completely ignores an ad and denies you, the publisher, revenue you earn from it. It is also crucial to ensure that your ad placements are not disruptive and intrusive to the user or that you create false floors that are created, inaccurately signaling the end of content. This causes users to miss ads that would otherwise be crucial and helpful. Thankfully, though, there are ways to optimize your ad placement strategy to avoid such issues.