In-image technology offers an effective monetization solution to a challenge facing almost all publishers: how to thrive in an environment in which advertising revenues are dropping and users are becoming less engaged and much more internet savvy?
The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following:
The part of your marketing message that invites your audience to do something on or through your website or landing page is referred to as your “call to action” (or “CTA”). One of the most common calls to action is “Buy now!”. You’ve probably see this and many other CTAs online every day. If you think about it, a call to action is like dating. Does this sound crazy? Keep reading and I’ll explain why it isn’t.
The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.
This is the final part of our “Ad Blocker Strategies” series of articles. In this part, we will explore what consumers want and why they have adopted ad blockers with such enthusiasm? You can find the first and second parts of our series here and here.
This is the second part in our “Ad Blocker Strategies” series of articles. In this part, we review the next two strategies publishers have adopted and the broader industry response to ad blocking. You can find the first part here and the third part here.
2015 was an exciting year for programmatic advertising in general and in-image advertising, in particular. As the year draws to a close, we took the opportunity to look back at the 7 most popular articles on the imonomy blog based on what interested you most.