Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Tags: User Experience
6 Ways Publishers Can Maximize Bids By Boosting User Engagement
Monetization through user engagement has emerged as a remarkably successful strategy in the aftermath of the recent Ad Blocker War. This is a refreshing monetization strategy paradigm for publishers: creating a more efficient advertising model can dramatically improve both user experience and engagement on your site.
Publisher Tips For Mobile Monetization in 2017
It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.
Top Online News Publishers: Best Practices
Top online news publishers work hard. They must be the first to report stories, or their competitors will get enough impressions to leave them behind. And there are a lot of stories to uncover and share. They must provide an interesting angle, some great interpretation – and that’s not even enough.
Who Are The Top Sports Publishers of 2016?
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:
What Pokemon Go Means For Mobile Engagement
Mobile devices are deeply personal and increasingly capable devices. They are always with us, in reach and deeply attuned to our changing contexts. As they have become more capable, we have increasingly resorted to them for information, research, online shopping and when we just want to relax and have some fun.
Revenue Insights From Imonomy’s Monetization Experts
We have a special post for you today that we haven’t done before: a monetization experts round-up. We will feature insights from some of our top monetization experts in order to help you optimize your site’s revenue potential.