Online advertising has become too smart for our own good. More precise and relevant than ever, yet some publishers are annoying their users, especially millennials.
Tags: publishers
Interview: Summing Up Digiday Programmatic Summit Europe 2017
Publishers, brands and tech vendors from Europe gathered last week in Dublin, Ireland for Digiday’s Programmatic Summit Europe, to discuss the latest trends in the industry.
Content Monetization – Seeing The Whole Picture
Publishers are no longer free-standing islands in the content monetization ocean. They are interconnected hubs in a rapidly evolving content industry. Positioned where consumers, content and advertisers intersect, publishers are poised to have a profound impact on the industry’s future as essential facilitators.
Who Are The Top Sports Publishers of 2016?
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:
Why Publishers Embrace Programmatic Advertising
Just two years ago, programmatic advertising sales and placements accounted for a mere 20% of ad spend, according to the IAB. The industry has changed fairly dramatically and programmatic now accounts for roughly 67% of ad spend in the USA, alone. That represents a 39.7% increase from 2015, according to an eMarketer report.
Publishers’ Ad Revenues: Industry Experts Round-up
It’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.
What Pokemon Go Means For Mobile Engagement
Mobile devices are deeply personal and increasingly capable devices. They are always with us, in reach and deeply attuned to our changing contexts. As they have become more capable, we have increasingly resorted to them for information, research, online shopping and when we just want to relax and have some fun.