We have a special post for you today that we haven’t done before: a monetization experts round-up. We will feature insights from some of our top monetization experts in order to help you optimize your site’s revenue potential.
Tags: publishers
Ad-Supported Content Is The Only Viable Option For Publishers
As a publisher, your business model is probably focused on ad-supported content. The good news is that consumers want more content. Specifically, they want high quality, reliable content. Reuters conducted a poll of 1,230 of its members in April 2016 which was covered by Digiday’s article titled “Reuters finds readers want quality news, but aren’t willing to pay for it”:
Why Mobile UX Is Crucial For Publishers
Mobile UX is crucial and it isn’t difficult to see why. Have you read an article today on your mobile phone? Chances are, you have. In fact, chances are, you’re reading this very article on your mobile phone. In 2015 we hit a critical moment in the tech world: time spent on mobile was 51% higher than time spent on desktop (42%).
5 Online Advertising Trends Publishers Must Know
Paying careful attention to key advertising trends is a key to success for digital publishers in the age of ad blocking and unlimited free content.
Should Publishers Use Chatbots?
What if you could directly message a news site using chatbots asking to see all of the most recent articles about Donald Trump? Or, even better, ask the site to avoid showing you any articles about Donald Trump altogether? Quartz, a digital business publication, recently developed a chatbot that has made this possible and more.
Native Advertising Could Succeed As Display Ads Falter
Native advertising is rapidly becoming an attractive ad choice for publishers as display advertising becomes less effective in the face of growing ad blocker adoption. According to a report titled “The Rise of Native Ads in Digital News Publications” published by the Tow-Knight Centre for Entrepreneurial Journalism in 2015 –
A Great User Experience Boosts Revenue
User experience has become a marketing industry buzzword but it is so much more than that. Publishers that pay careful attention to user experience will thrive where others fail, increase their ad revenues where others see a decrease.