Publishers, it goes without saying that understanding your customers, as well as their consumption habits is the key to making any commercial venture successful. However, more specifically, there is an array of factors that influence the behavior of customers on your site, some of which can be somewhat surprising. Addressing small details on your site can give you additional opportunities to keep customers from abandoning your site and, going further, keep them coming back for more. Ultimately, you want to boost the most important consumer-oriented aspects of your website in order to achieve two goals:
Tags: publishers
Ad Blocker Strategies – Ad Blockers Awaken
The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus on the key issues so we spent some time exploring the origins of the phenomenon, how the industry is responding to it and what is driving it. The result is our in depth analysis in three parts.
Why Ad Networks Can’t Afford Not To Use In-Image Ads – part two
In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative ad product that you, as an ad network, can add to your portfolio of ads products to help your publishers earn better returns: in-image ads.
Why Ad Networks Can’t Afford Not To Use In-Image Ads – part one
This is the first part of a two part article series introducing ad networks, like you, to in-image advertising products and sharing insights into why you simply can’t afford not to include them in your advertising product portfolio for your publishers.
How To Win Customers And Influence Their Decisions
Publishers, have you ever wished that you could get inside the heads of your prospective customers to better understand how to reach out to them? In other words, do you know how to win customers and influence their decisions?
Mobile Advertising Trends: What Publishers Should Know
Looking for advice on how best to spend your mobile advertising budget? Well, I have good and not-so-good news for you. The not-so-good news is that there is no one answer for all marketers but the good news is that I have some great options for you based on some of the trends we see in mobile advertising.
Programmatic Advertising in a Nutshell – Part Two
This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.