If you blog, you’re probably well aware that adding images is key for increasing views, shares, and return visits. But using images legally and effectively takes a bit of planning. At imonomy we started out buy building a solution for publishers that were in need of copyright-free images, and even though our focal service is now in-image advertising, we thought it would be nice to write down a couple of tips on how to find and use images online.
First there was blogging, and then ICQ, Messenger, Facebook, Twitter, and Instagram, and Vine… well, you get the idea. Few people would deny that social media plays an extremely important role in content marketing. But some are so intent on being ahead of the curve, catching the next social media wave, that they’ve neglected their blogs—and blogs remain the foundation for building a strong online presence.
In early June this year I decided that it was about time to start a new project in the office, I called it the “Everyone Must Share” project. The idea behind this was that everyone in the office would join the efforts of sharing our Facebook and Blog posts with all their network. Luckily for me everyone at imonomy is a team player, even our investors and CEO are always liking, sharing and tweeting everything I post. After one week it was clear to me that the eventual problem was not convincing my friends here in the office to participate, the problem was that they just didn’t have the time to share our content.
Luminate is shutting down, which means that 10,000 online publishers are in need of an alternative in-image advertising solution. Luminate certainly mastered the art of advertising on images and they will definitely be missed by the publishers that used their service.
Those new to online advertising, whether it is a website, e-commerce store, or service, sometimes oversimplify the purpose of advertising as being nothing more than “exposure”. But advertising, for online professionals, is far more than simple exposure. In the world of online ads every little change in a banner design is a calculated bet, with the intention to increase conversions and income. Exposure plays a role in that, but exposure alone is simply a strategy and not the end goal. I always strive to provide our clients with the best solutions, and educate them in terms of the best ad design practices. With my help they reach the end goal of displaying to most effective display ads possible.
Creating a brand identity that appeals to your audience and broadcasting it is hard work. One of the essential elements of brand identity is cohesiveness, and you’ve probably concentrated a large percentage of your efforts on creating a unified message—as you should. However, it’s important to recognize that message can all-to-easily get lost in translation if your content and social media communications don’t follow a strong localization strategy.
Today, everything is about the tech world. We live in a society where the trend is about the new gadget, the new iPhone version, the new app to add to your iPhone—the game is constantly upgrading and changing. The High Tech field is growing and expanding, and lots of people are jumping ship and swimming toward it to find success.