What can be done to maximize our advertising techniques, without singling anyone out? As publishers and advertisers in the realm of content marketing, we sometimes overlook and dismiss inconsistencies, as well as other controversial materials embedded in the content we create and use.
Looking for advice on how best to spend your mobile advertising budget? Well, I have good and not-so-good news for you. The not-so-good news is that there is no one answer for all marketers but the good news is that I have some great options for you based on some of the trends we see in mobile advertising.
This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.
Luminate is shutting down, which means that 10,000 online publishers are in need of an alternative in-image advertising solution. Luminate certainly mastered the art of advertising on images and they will definitely be missed by the publishers that used their service.
The internet has become a major tool for online advertising given the fact that many people use the internet on a daily basis. Businesses are now more than ever keen to utilize online platforms to achieve corporate marketing goals. In the recent past, we have seen a number of online advertising technologies such as PPC emerge to cater for rapid changing market needs.
It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.
