What if there was a way for you to deliver a variety of content to a website user, based on where he or she is located geographically?
News Highlights: Facebook Introduces Personal Assistant Called ‘M’ to 1 Billion Users
It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you.
The Dark Side Of Ad Tracking And What To Do About It
Programmatic advertising offers publishers the opportunity to present more relevant ads to users from a wider variety of advertisers who are paired with publishers through the elements of ad exchanges. The flipside is that publishers’ websites have to track users for their many advertisers and this has an impact on site load times and usability.
Native Advertising: Tips For Success
Native Advertising is a sub-category within the realm of online advertising, that serves as a matching mechanism to refer to the content’s coherence with other media that might also appear on the platform. Whether you’re an advertiser or publisher, you can definitely benefit from the features that native advertising just by incorporating a few small things in your campaigns.
News Highlights: Twitter Introduces Ad Editor
If you haven’t noticed, we love to give you the best and most relevant information in the industry (we provide in-image advertising solutions for advertisers and publishers if you didn’t know already). The issue has been that we cater for two different spectrums, so in order to combine the two we want to provide our users with a bi- monthly news roundup that will look at all aspects of our industry. The aim is to deliver updates of the current changes and trends that will interest you in order to succeed in a very competitive digital world.
Visual Discrimination In Advertising: What You Can Do About It
What can be done to maximize our advertising techniques, without singling anyone out? As publishers and advertisers in the realm of content marketing, we sometimes overlook and dismiss inconsistencies, as well as other controversial materials embedded in the content we create and use.
Is WordPress Still The King Of Online Publishing?
If you are a blogger or have your own site, your site may be one of over 200,000,000 websites powered by WordPress. WordPress powers roughly 24% of all websites on the Web today (including this one) and it is currently the most popular website content management platform.