Content marketing is a big part of running a business nowadays, however this also means it can take up a lot of time and effort. You and I already know to well that online publishers, business owners and content marketers are constantly looking for ways to improve their online marketing efforts, without having to work like the Israelites in ancient Egypt. With this in mind, we have put together the best content marketing tools that will help you work smarter, not harder.
Categories: Tips and Tools
How The Fine Details Can Scare Your Readers And What To Do About It
All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.
Programmatic Advertising in a Nutshell – Part Two
This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.
How Images Help You Convert
This is a guest post by Erez Zundy, IM Creator‘s Online Marketing Manager, who has some great tips for writers looking for great images to help convert readers.
Blogging in a programmatic world
How do blogs fit into a programmatic world? This post explores how a thoughtfully cultivated blog adds tangible value by stimulating traffic to websites where machines make decisions that generate incremental income in real-time.
11 Tips for Finding and Using Blog Images Effectively
If you blog, you’re probably well aware that adding images is key for increasing views, shares, and return visits. But using images legally and effectively takes a bit of planning. At imonomy we started out buy building a solution for publishers that were in need of copyright-free images, and even though our focal service is now in-image advertising, we thought it would be nice to write down a couple of tips on how to find and use images online.