Imagine you could immerse consumers in your product and literally let them see themselves wearing an outfit or in a refurnished home? Two exciting technological trends are going to revolutionize advertising and make ads more personal and engaging than they have ever been: augmented reality and virtual reality.
Categories: Publishing
Holidays: A Publisher’s Guide to Preparing
The holiday season is the best excuse to get together with family and friends, eat a ton, drink a ton, and give thanks for them being a part of your life. Everyone involved in the process of hosting Christmas parties, or Thanksgiving dinners knows that there is a lot of preparation involved in this time of the year. Publishers, we understand that you, too, have a lot of preparations to make for the holidays.
Waterfalling, Header Bidding and Publishers’ Revenue Streams
Programmatic Advertising has revolutionized online advertising with its speed and potential to present highly relevant ads to consumers just when they are more likely to pay attention. Unfortunately for publishers, the current option, known as “waterfalling”, has proven to be inefficient and can leave a lot of inventory unfilled. That means less revenue and indirectly contributes to the mess publishers and advertisers are in today with too many bad ads splattered across the web in an effort to keep businesses afloat.
3 Powerful Brand Marketing Lessons From The Military
The military is commonly perceived as impersonal, intimidating and even inhuman. Modern militaries are increasingly using social media to win over the hearts and minds of the citizens they serve and, in the process, highlight strategies that smart brands can adopt to make more personal connections with consumers.
Why Ad Networks Can’t Afford Not To Use In-Image Ads – part two
In our first part of our “Introduction to In-Image Ads for Ad Networks”, we explored the challenges facing traditional banner ads. We concluded by introducing a more dynamic and, potentially, lucrative ad product that you, as an ad network, can add to your portfolio of ads products to help your publishers earn better returns: in-image ads.
Create Unmissable Ads
How do you ensure consumers see your ads? Create unmissable ads and they may even take them viral. That, at least, is what American insurer Geico did with its smartly designed pre-roll YouTube ads that address two challenges: a tendency to skip pre-roll ads on YouTube and persuading viewers to not only not skip the ads but share them widely and dramatically increase their exposure.
Why Ad Networks Can’t Afford Not To Use In-Image Ads – part one
This is the first part of a two part article series introducing ad networks, like you, to in-image advertising products and sharing insights into why you simply can’t afford not to include them in your advertising product portfolio for your publishers.