When someone says “native advertising”, what comes to mind for you? You’ll be surprised to learn just how many options the industry has to offer in this category. Native advertising is a powerful medium for both publishers and advertisers and it is growing rapidly. In fact, according to the iab –
Categories: Publishing
Publisher’s Guide To Monetizing Sites With In-Image Technology
In-image technology offers an effective monetization solution to a challenge facing almost all publishers: how to thrive in an environment in which advertising revenues are dropping and users are becoming less engaged and much more internet savvy?
Strategies To Fight Ad Fraud And Stop The Bleeding
The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following:
Find Out How These 4 Leading Publishers Nail Monetization
Publishers, there’s a lot the industry has to learn from you. From your marketing strategies, to how your engaging photos reel in traffic, as well as your methods of increasing engagement- there’s a lot that can be learned from the way you do business. However, there are specific aspects of every successful publisher that are worth noting…and emulating. Various tactics can be picked up and applied to your next endeavor, so check out some of the top publishers that you can learn from, and see what makes these guys really stand out:
News Highlights: Super Bowl, Micropayments And Going Native
Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.
News Highlights: YouTube vs Twitter And Another Ad Blocker Strategy
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.
Keep Customers From Abandoning Your Site
Publishers, it goes without saying that understanding your customers, as well as their consumption habits is the key to making any commercial venture successful. However, more specifically, there is an array of factors that influence the behavior of customers on your site, some of which can be somewhat surprising. Addressing small details on your site can give you additional opportunities to keep customers from abandoning your site and, going further, keep them coming back for more. Ultimately, you want to boost the most important consumer-oriented aspects of your website in order to achieve two goals: