BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.
Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.
The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.
It has been a quiet two weeks in the publisher-advertiser industry, but there are still significant news we want to share with you.
If you haven’t noticed, we love to give you the best and most relevant information in the industry (we provide in-image advertising solutions for advertisers and publishers if you didn’t know already). The issue has been that we cater for two different spectrums, so in order to combine the two we want to provide our users with a bi- monthly news roundup that will look at all aspects of our industry. The aim is to deliver updates of the current changes and trends that will interest you in order to succeed in a very competitive digital world.