Supercharge In-Image Ads With Captivating Cinemagraphs

Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content. None of this should come as a surprise to you and we have something that will improve the likelihood of someone reading your content and sharing it even more: cinemagraphs.

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The Secret Ingredient In Successful Ad Campaigns Is Happiness

One of the key features of a successful marketing campaign is that it creates positive feelings on the behalf of a target audience towards the brand, for obvious reasons. People who feel good about a brand and a product are more likely to buy and this means higher conversion rates for your company.

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Beyond CTRs – 4 New Performance Metrics For Publishers

Digital ad spending is continuously skyrocketing, with budgets in the US expected to reach around $42.5 billion this year, and expand further, reaching $60.4 billion in 2017, says eMarketer. No matter how much ad spending seems to grow, it’s still challenging for advertisers to sustain their ad spend unless they can justify it.

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Ad Blocker Strategies – Ad Blockers Awaken

The ad blocking phenomenon has caused quite an upheaval in the publishing industry. With so much discussion and debate about ad blocking and its impact on the industry, we think its important to focus on the key issues so we spent some time exploring the origins of the phenomenon, how the industry is responding to it and what is driving it. The result is our in depth analysis in three parts.

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