Programmatic advertising technologies have revolutionized the online advertising industry. Even as the industry continues to evolve at a remarkable pace, the underlying processes remain relevant and it is helpful to be able to understand how it all works.
Categories: Case Studies
Case studies and best practices we come across and write about. We think these articles capture some of the more interesting trends in our industry.
Programmatic Advertising in a Nutshell – Part Two
This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.
How To Increase Your Website Traffic By 400% in 4 Months
Traffic certainly says a lot about a website these days. The number, which is used to calculate the amount of users who click onto a website has become a determining factor in whether a website is “worthy”. Websites with significant amounts of traffic are considered gods in the industry, whereas website’s with a less favorable number are cast aside, and overlooked by the masses. Well that doesn’t seem all that fair now does it? Hypothetically speaking, Blogger X decides to start up a new website. Sure, he blasts his mailing list with links to new posts, and he Facebooks all of his friends asking them to “like” his brand new URL, but it is more likely than not that our good friend Blogger X won’t be racing onto the track with mind-blowing traffic right from the get-go. No, it seems more reasonable to estimate that in the beginning stages of Blogger X’s new online project, traffic will be sparse. So with his name on the line, and his website hanging in the balance, how does Blogger X significantly increase his website’s traffic, and fast?
imonomy Case Study: Meet Sky Hit Blog
On any given day at the Imonomy office you are sure to hear the name “Avi Jit” float around at least once or twice. Avi joined imonomy’s team of partners in May, and has quickly become a valuable and respected member of the imonomy family. Avi has not only been using imonomy’s interactive technology on his website SkyHiT BloG, he has also posted an in-depth imonomy review, and has been a key player in promoting our service among the blogging community. Avi’s eager personality, and immense understanding of technology and the web has made him a valued partner, and trusted friend.
imonomy Case Study: isnare.com
Glenn Prialde recently became part of the imonomy family when he integrated our technology onto his website, Isnare.com Articles. We were thrilled to have Glenn join as an imonomy partner, and we were happy to work together with him to customize imonomy in order to perfectly suit his website.
imonomy Case Study: mothersforum.org
Lily PC is one of imonomy’s newest partners. Lily was warmly welcomed into the imonomy family earlier this month, and has allowed us the opportunity to partner with not one, but three of her prospering websites. mothersforum.org was the first website to begin using imonomy, after which Lily decided to implement our technology onto askindia.info and cinemacover.com.