UX, the user experience, once an afterthought for many companies, is now an essential ingredient for success. In fact, nearly 85% of companies are expected to increase their focus on UX in 2016. It is no wonder then, that big players like Facebook, with Instant Articles, and Google, with AMP, have had a recent obsession with creating a flawless experience for their users.
BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.
Publishers, there’s a lot the industry has to learn from you. From your marketing strategies, to how your engaging photos reel in traffic, as well as your methods of increasing engagement- there’s a lot that can be learned from the way you do business. However, there are specific aspects of every successful publisher that are worth noting…and emulating. Various tactics can be picked up and applied to your next endeavor, so check out some of the top publishers that you can learn from, and see what makes these guys really stand out:
The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.
The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.
As part of my expanded “Ad Blocker Series” of articles, I wrote a case study into the 3 ad blocking strategies publishers are testing. This case study has been published on Business2Community as “A Case Study In Industry Responses To Ad Blocking” and I encourage you to read it, especially if you haven’t finished reading the Ad Blocker Series yet. Here is a preview: