Publisher’s Guide To Monetizing Sites With In-Image Technology

Posted by Paul Jacobson on March 7, 2016July 24, 2016 Posted in Advertising, Publishing, Tips and Tools

In-image technology offers an effective monetization solution to a challenge facing almost all publishers: how to thrive in an environment in which advertising revenues are dropping and users are becoming less engaged and much more internet savvy?

Strategies To Fight Ad Fraud And Stop The Bleeding

Posted by Paul Jacobson on March 3, 2016March 3, 2016 Posted in Advertising, Publishing

The Association of National Advertisers predicts that advertisers will lose $7.2 billion to bots in 2016, globally. This astounding figure was one of the stunning revelations of the ANA’s joint report with White Ops titled “The Bot Baseline: Fraud in Digital Advertising”. The key findings of the report are the following:

How Publishers Can Adapt Like BuzzFeed

Posted by Paul Jacobson on March 1, 2016 Posted in Case Studies, Social Marketing

BuzzFeed has been in the news quite a bit lately (actually, it’s been in the news quite a bit, period). What was once the “bored-at-work network,” has evolved into a remarkably adaptive and successful publisher. It is easy to dismiss BuzzFeed as just another purveyor of miscellaneous link bait but a recent and in-depth article on Fast Company titled “How BuzzFeed’s Jonah Peretti Is Building A 100-Year Media Company” makes for very interesting reading.

Happy Valentine’s Day!

Posted by Paul Jacobson on February 14, 2016August 24, 2016 Posted in Miscellaneous

It’s Valentine’s Day again and we just wanted to wish you a good day from all of us here at imonomy. We hope you are enjoying your day with friends and loved ones. Have a great week ahead.

Subreddits for marketers

Posted by Paul Jacobson on February 11, 2016February 11, 2016 Posted in Tips and Tools

Digiday has a great article about a few subreddits that you may not have heard of but which you may want to subscribe to and read.

News Highlights: Super Bowl, Micropayments And Going Native

Posted by Paul Jacobson on February 10, 2016 Posted in Advertising, Content Marketing, Publishing

Super Bowl 50 has come and gone and we are powering ahead into February. Here are this week’s News Highlights for you.

News Highlights: Super Bowl Edition

Posted by Paul Jacobson on February 4, 2016February 4, 2016 Posted in Advertising, Case Studies, Social Marketing

The American Super Bowl is just around the corner and I thought I’d focus this week’s News Highlights on this mega advertising event (well, yes, sports too …). Sinead conducted a short case study on 2015’s more successful Super Bowl ads and published it earlier this week in a post titled “The Keys To Successful Super Bowl Ads”. With that, here is our news for this week for you.