Publishers know it by now – it’s all about the user. With poor ad experience and the proliferation of ad blockers, the only sustainable monetization model for publishers has to be aligned with users’ preferences.
Tags: monetization
The Top RTB Platforms For Publishers
Your website has premium content, a massive readership, and significant revenues. But you know your site could be making even more money. How do you do it?
Who Are The Top Sports Publishers of 2016?
Before I dive into who the top sports publishers of 2016 are, let’s understand the readership and monetization opportunities involved in sports’ publishing. Sports’ fans, more than the average consumer, tend to be highly engaged with brands:
How Publishers Can Realize The Power Of Images
Our online experience has, overwhelmingly, become a visual experience dominated by the power of images and video. An image, in particular, is a powerful communication medium. Images are highly emotional and engaging. They affect us profoundly. Just consider this recent image that has become an icon of protest action in the United States:
Content Recommendation Data Explained
Looking at recent content recommendation data presents a very positive picture for the advertising format. In this article, I will present some of the most intriguing and essential data publishers should know about content recommendation.
High Traffic Website Monetization: The Key
High traffic website monetization is facing a tremendous challenge as social media sites increasingly dominate digital content. Publishers must ask themselves: What can be done to ensure continued high site traffic and revenue increases for publishers in today’s online environment?
Publishers’ Ad Revenues: Industry Experts Round-up
It’s no secret that publishers’ ad revenues are facing a myriad of challenges. After receiving positive feedback from our last experts round-up, we’ve decided to feature advice from more industry experts to help answer publishers’ ad revenue difficulties.