The Super Bowl is one of the biggest advertising opportunities on the American calendar primarily because it is also one of the biggest sporting events on the US sports calendar. A 2012 study titled “Super Bowl Ads” which was published by Stanford University examined the impact of Super Bowl ads over the course of six years and 200 media markets summarized the Super Bowl as follows:
We’re back with our News Highlights features after a little hiatus. Here are some of the more interesting stories we came across this week.
Publishers, it goes without saying that understanding your customers, as well as their consumption habits is the key to making any commercial venture successful. However, more specifically, there is an array of factors that influence the behavior of customers on your site, some of which can be somewhat surprising. Addressing small details on your site can give you additional opportunities to keep customers from abandoning your site and, going further, keep them coming back for more. Ultimately, you want to boost the most important consumer-oriented aspects of your website in order to achieve two goals:
Images on your site are the most eye-catching elements on your website. According to HubSpot, content containing relevant images earn up to 94% more page views than content that doesn’t include images. Just including images in your content can dramatically increase the likelihood that consumers will read your content. None of this should come as a surprise to you and we have something that will improve the likelihood of someone reading your content and sharing it even more: cinemagraphs.
As part of my expanded “Ad Blocker Series” of articles, I wrote a case study into the 3 ad blocking strategies publishers are testing. This case study has been published on Business2Community as “A Case Study In Industry Responses To Ad Blocking” and I encourage you to read it, especially if you haven’t finished reading the Ad Blocker Series yet. Here is a preview:
Entering a new territory can be an exciting growth opportunity for your business, but the process leading up to the actual expansion can also be terrifying. Often times, publishers are ill-prepared for the challenges of entering a foreign market. So many factors can either make or break the attempt.
One of the key features of a successful marketing campaign is that it creates positive feelings on the behalf of a target audience towards the brand, for obvious reasons. People who feel good about a brand and a product are more likely to buy and this means higher conversion rates for your company.