So, where were you when it happened? I’m talking about the event of the year (so far) in mobile land, Google Earth. Mobilegeddon. If you missed it, then you might want to check out my last article on how to survive Mobilegeddon. It’s still not too late to make some changes to your site if you want to catch up.
If you haven’t been hiding in a cave for the last month, you should’ve have heard about the upcoming Google update that’s happening tomorrow. If you didn’t know, it’s concerning websites, mobile responsiveness and SEO. There IS a reason SEO leaders have quickly coined it ‘Mobilegeddon’; this change is predicted to have a greater impact than the Panda or Penguin updates.
This is the last of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and the second through this link.
Want to know what your competitors are doing to get ahead in the online publishing game? I’ll let you in on a secret, its something you can do too.
Content marketing is a big part of running a business nowadays, however this also means it can take up a lot of time and effort. You and I already know to well that online publishers, business owners and content marketers are constantly looking for ways to improve their online marketing efforts, without having to work like the Israelites in ancient Egypt. With this in mind, we have put together the best content marketing tools that will help you work smarter, not harder.
All of us have certain expectations when we are browsing the internet for content, and often this is paired with specific preferences. If I’m looking for a contact page I know I can generally find it by scrolling to the bottom; or if I click on a link the color it will change to let me know I have gone there already. These fine details make up the user experience and when it’s done right it can highly increase the likelihood of me returning to the website or even subscribing.
This is the second of three parts of Your Handy Guide to Programmatic Advertising which, co-authored by Amit Halawa-Alon and Paul Jacobson. The first part is available through this link and here is the third part.